Retail Media Campaign Drives 3.14x ROAS for Bread & Butter Wines

Brief:

To boost holiday sales and brand consideration, Bread & Butter Wines partnered with Coegi to launch a seasonal retail media campaign centered on lifestyle content, driving measurable in-store purchases.

Results: Key Metrics and Takeaways

• 3.14x Return on Ad Spend (ROAS)
  
• 2.14M households reached
  
• 33% of sales came from new and lapsed buyers
  

Holiday Campaign Challenge for Bread & Butter’s Retail Media Strategy

Bread & Butter Wines needed to stand out during a highly competitive holiday season. The objective of the retail media campaign was to increase in-store sales and build relevance with shoppers looking for stylish yet approachable wine choices for entertaining. The campaign had to inspire and convert, reaching both loyal and new customers at scale while tying media exposure directly to purchase outcomes.

Our Retail Media Campaign Solution

To establish Bread & Butter as the go-to wine for the holidays, Coegi transformed their branded “Unofficial Guide to the Holidays” into a dynamic campaign strategy. Leaning into the “Don’t Overthink It” messaging, we curated content and distributed it via programmatic display ads targeted through Kroger audience segments. This retail media approach allowed for precise targeting of likely purchasers, ultimately converting clicks into customers and driving impactful in-store sales.

The retail media campaign drove a 3.14x return on ad spend, reaching over 2.14 million households. With a cost-per-sale of just $5.09, the campaign effectively re-engaged lapsed customers and attracted new ones—accounting for 33% of total sales.

This campaign proves that when compelling content meets precise targeting, brands can achieve both meaningful engagement and measurable sales impact. By aligning media with shopper behavior, Bread & Butter Wines not only boosted holiday sales but also expanded its customer base—showcasing the true power of retail media to drive bottom-line results.