Your Growth Partner in CPG Marketing
Where Innovation Drives Sales. Where Accountability Fuels Trust.
Today’s CPG marketers are under pressure:
Capture share of shelf and share of heart. Connect media to retail performance. Prove ROI across fragmented consumer journeys.
Coegi helps you meet those expectations with confidence.
We bring together omnichannel expertise, retail media fluency, and closed-loop measurement to help you drive growth and transparency across every touchpoint.
Why CPG Marketers Choose Coegi
Full-Funnel, Performance Media That Drives Business Outcomes
Measurement That Proves ROI
Agile, Data-Led Execution
Deep CPG Expertise and Thought Leadership
Strategies tailored for both brand lift and retail sales impact
Proven results across D2C, brick-and-mortar, and eCommerce ecosystems
Closed-loop attribution linked to store traffic, ROAS, loyalty programs, and POS data
Seamless integrations with retail platforms (Instacart, Amazon, Walmart Connect) and CRM systems
Real-time dashboards offering clarity to both analysts and executives
Campaigns continuously optimized using live media and consumer insights
Nimble, transparent operations free from holding company constraints
Extensive experience across food, beverage, wellness, beauty, and alcohol
Strategic POVs published in The Drum, MediaPost, and more
Built for Precision. Proven to Perform.
Proprietary Technology Purpose-Built for CPG Brands
AI-enhanced creative intelligence for smarter, faster optimization.
- Predicts creative performance using recall, clarity, and platform-fit scoring
- Enables rapid iteration and strategic messaging alignment
Real-time inventory scoring engine that enhances performance and protects your media dollars.
- AI-driven scoring filters out low-quality and MFA placements
- Improves campaign efficiency without raising CPMs
The Audience Intent Meter (A.I.M.) gives marketers a holistic view of market dynamics, enabling smarter budget shifts based on actual consumer intent.
- Enhanced ROI through advanced audience prediction
- Competitor intelligence to uncover untapped opportunities
Performance in Action
Coegi Uncorked Full-Funnel Growth for Bread & Butter
Bread & Butter Wines partnered with Coegi to stand out in a saturated wine market, launching a full-funnel digital campaign driven by data and emotional connection. By refining audiences and activating across high-impact channels, the team turned awareness into action and browsers into buyers.
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Increasing Brand Lift and Growing Market Share for BODYARMOR
Coegi helped BODYARMOR grow market share and boost brand lift by executing a full-funnel, omnichannel media strategy that balanced national awareness with regional retail priorities. The campaign integrated CTV, digital, and social channels to effectively reach sports drink consumers and drive measurable business outcomes.
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Retail Media Drives 3.14X ROAS for Bread & Butter Wines
To boost holiday sales, Bread & Butter Wines partnered with Coegi to launch a lifestyle-driven retail media campaign that turned branded content into a performance strategy. The campaign achieved a 3.14x ROAS, reached 2.14M households, and drove 33% of sales from new and lapsed buyers.
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How to Prove ROI for a CPG Brand Using Loyalty and Purchase Data
Coegi used loyalty and purchase data to create a closed-loop measurement strategy that directly tied media performance to in-store sales for Bahlsen Cookies. This approach enabled precise audience targeting and real-time optimization, ultimately proving ROI and driving revenue growth.
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Ideas That Drive Results
The CPG Marketing Playbook
In this playbook, we outline the tools, technologies, and techniques needed to create a best in class CPG digital marketing strategy.
Retail Media’s Impact on the CPG Marketing Mix
Learn how to use retail media in the CPG marketing mix at each stage of your brand's growth and throughout the sales funnel.
How to Drive In-Store Sales with Digital Advertising
Digital touchpoints ahead of store visits are critical in the customer journey. In the article, you’ll learn how to use digital advertising to directly impact sales revenue.
Let’s Talk
Ready to connect media to retail and DTC performance and grow your brand with confidence?
Contact us to start the conversation:
