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The OTT/CTV Advertising Opportunity | Webinar
/ Thoughtspace - General, Programmatic, Strategy, Whitepapers and Webinars
August 9, 2022
OTT/CTV advertising has officially met the reach of broadcast television. Streaming content and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025.
If streaming TV advertising is new to you, you likely have many questions about the CTV ad landscape.
- How are users consuming television today?
- Who is streaming TV versus watching cable?
- How do you address cross-device streaming?
- How do you measure and test connected TV ad performance?
You’re not alone. These questions are top of mind for many marketers. CTV is constantly changing and capabilities evolve seemingly overnight. To clear up some of that uncertainty, we answer these and many more questions in this webinar.
Coegi partners with leading industry experts from TheTradeDesk, Magnite, and iSpot.TV. In this webinar, the panelists clearly explain the immense opportunity available to advertisers in streaming TV. You’ll come away from this webinar with a much stronger understanding of the opportunity on CTV video advertising and how to leverage smart TV for maximum marketing ROI on ad spend.
In addition, you’ll learn:
- The latest trends in OTT/CTV advertising for brands and consumers
- Ways to strategically incorporate premium OTT advertising inventory into your campaigns
- Recommendations on how to effectively measure CTV campaign performance
For more resources, download our free CTV Advertising Guide.
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