Win Over Audiences with Effective Finance Content Marketing
General, StrategyLearn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
Confused as to why The Metaverse, Crypto, and NFTs are dominating the marketing conversation? You are not alone – many marketers are struggling to define these topics and understand their impact on their brands and overarching marketing strategy.
While the future implications are uncertain, all brands should start paying attention now. These trends are no longer reserved for only high tech brands as the metaverse is entering the day-to-day consumer experience. Like early investors in crypto who are seeing massive payouts today, first-adopters of these new technologies into their advertising strategies are likely to have a major advantage over brands that do not.
Coegi and our guests from Wachsman and Pop Marketer explore the impact of these changes and ways your brand can be on the forefront of these emerging trends.
Related Thoughts
Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
The growth of influencer marketing is undeniable, and for good reason: brands are seeking solutions that not only build awareness but also drive authenticity in order to grow trust and loyalty.
As we begin to explore the world of cookieless digital advertising, marketers will likely be focusing much of their attention on walled gardens that have robust amounts of users and, therefore, valuable first-party data.
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