Healthcare marketing has undergone a major transformation as patients change their healthcare practices and preferences. In particular, younger healthcare consumers are changing the game through their desire to take an active role in decision-making for their health. A one-size-fits all approach with generic local TV buys is no longer sufficient to get new Gen-Z and Millennial patients to walk through your doors. Instead, it’s important to create an overarching strategy that resonates, and then tailor your messaging and marketing mix to subsets of consumers based on their values, motivations, and behaviors. Read the article to learn how to grow your reach with the younger consumer base.
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