Win Over Audiences with Effective Finance Content MarketingGeneral, Strategy
Learn how to define, collect and use zero-party data, first-party data, second-party data, and third-party data in your marketing strategy.
Ready to get started with connected TV advertising?
To many brand advertisers, television is the ultimate brand-building and storytelling medium. The TV is the largest screen in the house that rightly commands the lion’s share of the advertising budget.
Programmatic TV buying is beginning to take hold and will become a dominant buying procedure in the not so distant future.
A key differentiator of CTV is in its use of audience data, allowing for addressability that can’t be replicated by linear TV. Advertisers can use can first and third-party data, lookalike modeling and retargeting to connect with consumers across tactics and at every step in their journey.
This is possible because of cross-device mapping. This allows a user’s audience profile from other devices to integrate with their connected TV.
The CTV/OTT advertising market is rapidly growing and ever-evolving as more and more consumers move to streaming services. Many marketers have questions such as:
In this guide, we answer these key questions and more to enable digital marketers and media buyers to tap into the lucrative Connected TV opportunity.