Using TikTok Ads to Reach Potential College Students
Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.
The Drum – 4 Questions to Help Build Your 2024 Marketing Budget
/ Thoughtspace - Marketing Publications, Marketing Strategy
January 19, 2024
Elise Stieferman from Coegi presents four principles to guide marketers in determining their 2024 marketing budget. Addressing the perennial question of how much revenue to reinvest in marketing, she acknowledges the complexities of planning a new year’s strategy amid heightened goals, market pressures, and competition, and emphasizes the importance of aligning with CEOs and CFOs on budget allocations for achieving these objectives.
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Using Multicultural Influencers to Drive Vaccine Consideration for Moderna
Coegi leveraged influencer marketing to help a pharmaceutical tech company drive preference for their vaccine with multi-cultural consumers.
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