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Retail Touchpoints – How to Drive Wine Sales with Digital Marketing
/ Thoughtspace - CPG, Industry Expertise, Marketing Publications, Marketing Strategy
April 14, 2023
How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy.
To accomplish this effectively, wine brands need to:
- Establish emotional connection and awareness to drive brand trial
- Move into the consideration set for target audiences
- Grow in-store and ecommerce wine sales
Read more about how to drive wine sales through digital marketing on Retail Touchpoints:
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