Marketing Insider – Navigating Digital Advertising’s Gray Areas

/ Thoughtspace - Marketing Publications

August 1, 2022 Elise Stieferman

Advertising has always been riddled with challenges on what’s ethical and what isn’t. This is even more relevant with digital advertising, as powerful data and a complex ecosphere become available to more and more marketers.

Here are three key ethical gray areas to be aware of in digital advertising – and tips for how marketers can navigate them.

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