The martech and data ecosystem is anything but straightforward. A constant influx of new technology, platforms, regulations and trends make it overwhelming for marketing practitioners to choose the right strategies, let alone for non-practitioners to fully understand. This confusion can cause marketers to throw up their hands and say “well, this is how we’ve always done it,” creating a dangerous confirmation bias. And then executives are frustrated when this same marketing strategy doesn’t offer a crystal clear ROI.
However, with a sound strategy based in data and curating continual insights, you will not only be driving success for your marketing team, but also winning over the brand executives.
So here are four ways marketers can build an effective marketing strategy that leading executives can get behind.
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