MediaPost – 4 Ways Brands Can Benefit from a Hybrid Agency Model

/ Thoughtspace - Marketing Publications

October 6, 2022 Elise Stieferman

Hybrid agency models allow brands to gain the best of both worlds, with in-house marketing capabilities being supplemented by agency specialists. Taking a hybrid approach to agency contracts can be a win-win for both parties, leading to healthier, longer-lasting partnerships.

Here are four key reasons why brands should consider a hybrid agency model…

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