MarketingProfs – How to Humanize Your B2B Strategy in Five Steps

/ Thoughtspace - Marketing Publications

October 26, 2022 Savannah Westbrock

Oh, the humanity! You’ve lost a potential lead because your only attempt to reach out was a message buried in a pile of unopened LinkedIn In-Mail.

That person might get around to clearing those out on a rainy day and responding. But even then, you’ve likely missed the window when your marketing efforts would be credited for the result.

Thankfully, there is a better way to reach B2B audiences: Stop limiting yourself to traditional “B2B” strategies.

Fully 83% of business buyers say that you must treat them like a human, rather than just a sale, to win their business. Your audiences live full lives outside of the workplace. You have ample opportunity to humanize B2B marketing strategies with cost-effective digital media.

Use these five tips to improve your B2B marketing strategy:

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