Marketing measurement is one of the greatest challenges for modern advertisers. In particular, brands have an uphill battle to face when proving full-funnel marketing ROI across a variety of digital and physical channels. We’re here to change that.
Coegi takes a unique approach to marketing measurement and campaign learnings centered around reaching core business objectives. This is the focus of every digital media strategy and campaign we execute.
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In this playbook, you’ll learn how to succeed in marketing measurement with five simple steps:
- Determining the key performance indicators to signal success
- Evaluating incrementality
- Creating a cycle of testing and learning
- Using data storytelling for better insights.
Using these steps, you can ensure clear strategy and efficiencies in any marketing campaign. This is your guide to calculate and prove marketing ROI. Apply these core principles and watch your business transform. Using this approach will allow you to track and communicate meaningful data, no matter how complex your channel strategy may be.
How can you prove marketing ROI?
To prove marketing ROI, you need to focus on aligning quantifiable data points with your overarching business objective. This will look different for every brand, which is why we incorporate custom scorecard models for our clients at Coegi.
By following the five steps outlined in this guide, you can produce clear, measurable results – in other words, return on investment. These steps are crucial to accurately and effectively measure success and progress within online marketing strategies for any brand. Our specialists at Coegi utilize these tactics daily, and optimize results for clients with consistency by consistently implementing this process.
Download the Five Step Guide to Successful Marketing Measurement now to get started on your path towards clearly defined success. If you have any questions, don’t hesitate to contact us to set up a discovery call with our team.