Ideas That Move Brands Forward

Get inside the minds of marketing leaders as we explore the trends, technologies, and strategies shaping the industry’s future. From brand storytelling to media innovation, each episode features candid, thought-provoking conversations with experts from Coegi and beyond. Whether you’re looking for fresh ideas, real-world case studies, or a new perspective on the evolving marketing landscape, The Loop Marketing Podcast delivers insights you can actually use.

Humanizing Brand Experiences: Strategies for B2B, Healthcare, and Finance

Explore the power of humanizing brand experiences on The Loop Marketing Podcast with industry experts Mike Lee from Monigle and Thomas O’Malley from Coegi. Learn how shifting from product-first to people-first marketing can transform your brand strategy. This episode dives into Monigle’s ‘Humanizing Brand Experience’ process, the role of emotional intelligence in advertising, and how AI can help personalize interactions—while staying authentic and human at the core

Midwest Matters: Unlocking Regional Buying Behaviors

What makes Midwestern consumers unique—and why does it matter for marketers? In this episode of The Loop Marketing Podcast, “Midwest Matters: Tapping into Regional Buying Behaviors,” experts Scott Beck, Lisa Merlotti, and Jenny Gawlick explore the values, habits, and community mindset that set the Midwest apart.

Learn how to build trust, adapt to seasonal and cultural influences, and why partnering with Midwest-based agencies can give your brand a strategic edge.

Personalizing the Digital Patient Journey with AI and Machine Learning

How is AI reshaping the digital patient journey? In this episode of The Loop Marketing Podcast, Hannah Schatz, Coegi’s Director of Programmatic Operations, and Malcolm Halle, Head of Strategic Accounts at PulsePoint, explore how healthcare marketers are using AI and machine learning to personalize patient experiences and enhance campaign performance.

Gain insights into shifting research behaviors, the growing role of digital tools, and the importance of using AI ethically in the healthcare space.