The Drum – Your Data Strategy Can be a Community-Building Strategy
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The Drum – How to Succeed with Your Media in the Cookieless Future
/ Thoughtspace - Marketing Publications
July 25, 2022
The primary effects of cookie deprecation will be audience targeting limitations and measurement specificity. Successful marketers will need new and better ways of understanding how customers make decisions, what leading indicators drive business outcomes and how to aggregate this data to understand directional success.
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