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The Drum – How to Measure the Impact of Healthcare Marketing Campaigns in 3 Steps
/ Thoughtspace - Marketing Publications
July 26, 2022
The healthcare and pharmaceutical industry as a whole is pivoting toward data-driven, digital strategies. Events, provider education and patient treatment itself have shifted from being primarily in-person to blended online experiences.
Measuring the business impact of cross-channel digital campaigns can be complex and challenging given the additional restrictions when obtaining personal identifiable information (PII) and staying HIPPA compliant. However, using the proper tools and strategies, meaningful measurement is absolutely possible for healthcare brands.
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