The Drum – Developing a CPG Marketing Strategy: The Good, The Bad, & The Opportunity

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The world of consumer packaged goods (CPG) marketing is bursting with growth opportunities for unique, compelling brands. With these opportunities comes significant competition as brands strive to differentiate and dominate within cluttered categories. However, strategic marketers can use this to their advantage and create a smart plan that builds impact with their most qualified audiences. Read the article to learn how to create a smart CPG marketing strategy.

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