The Drum – 4 Ways CMOs Can Do More With Less

/ Featured In

Want more bang for your buck? CMOs should focus on four key things: relationships, accountability, testing, and customer experience.

When times get tough and uncertainty causes unrest, marketing resources are often the first to be cut; too often, they’re seen as ‘non-business essential’. Right now, consumer concerns over inflation are resulting in fewer dollars spent.

Marketing teams are being asked to accomplish more with less and, for a chief marketing officer (CMO), these are challenging odds to overcome. In Q1 2022, 50% of the C-suite wanted to use marketing to grow revenue; 41% indicated reducing costs and finding greater efficiency as a priority. But not all hope is lost.

Here are four key steps CMOs should take to do more with less…

/ Contact

Tell us about your project
Are you interested in gaining the latest marketing insights through Coegi’s newsletter, The Loop?
This field is for validation purposes and should be left unchanged.

contact form image