MediaPost – Is Your Marketing Strategy Rooted in FOMO? It Shouldn’t Be?

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With changes in technology and capabilities evolving on what feels like a daily basis, it can be easy for you, as a marketer, to feel overwhelmed, behind, and concerned. You’ll ask yourself: Am I doing what’s best for my brand? Is my strategy outdated? Are my competitors’ strategies better?

With the influx of marketing trends and intelligence tools, we are entering what feels like the early social media age in digital. This means there’s a lot of comparison and self-doubt when flashy tactics gain more attention from onlookers. This leads to marketers chasing after the shiniest new trend without direction on how it will affect their business goals.

If this is you, it’s time to look in the mirror and ask: “Is my marketing strategy sound? Or am I experiencing FOMO?”

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