Oh, the humanity! You’ve lost a potential lead because your only attempt to reach out was a message buried in a pile of unopened LinkedIn In-Mail.
That person might get around to clearing those out on a rainy day and responding. But even then, you’ve likely missed the window when your marketing efforts would be credited for the result.
Thankfully, there is a better way to reach B2B audiences: Stop limiting yourself to traditional “B2B” strategies.
Fully 83% of business buyers say that you must treat them like a human, rather than just a sale, to win their business. Your audiences live full lives outside of the workplace. You have ample opportunity to humanize B2B marketing strategies with cost-effective digital media.
Use these five tips to improve your B2B marketing strategy: