Marketing Insider – Navigating Digital Advertising’s Gray Areas
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August 1, 2022Elise Stieferman
Advertising has always been riddled with challenges on what’s ethical and what isn’t. This is even more relevant with digital advertising, as powerful data and a complex ecosphere become available to more and more marketers.
Here are three key ethical gray areas to be aware of in digital advertising – and tips for how marketers can navigate them.