Early entrants in the loyalty marketing space are seeing the enormous opportunity this data holds for their own companies as well as other brands looking to reach those same consumers. Furthermore, brand marketers without access to these robust customer databases are realizing they need to find long-term targeting solutions (and fast) as they face the impending challenges of the cookieless future.
Thus, retail media networks were born and have exploded, with a new solution seeming to emerge every other week. Read the article to learn what brands can learn from retail media’s success.
Related Thoughts
The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
The Drum – What We Can Learn from Movie Marketing
The Drum – What I learned… as a professional poker player, with Coegi’s Ryan Green
Hear how Coegi’s Ryan Green uses strategies and techniques from his poker background to be a better marketer.
