MediaPost – What Brands Can Learn From Retail Media

Early entrants in the loyalty marketing space are seeing the enormous opportunity this data holds for their own companies as well as other brands looking to reach those same consumers. Furthermore, brand marketers without access to these robust customer databases are realizing they need to find long-term targeting solutions (and fast) as they face the impending challenges of the cookieless future.

Thus, retail media networks were born and have exploded, with a new solution seeming to emerge every other week. Read the article to learn what brands can learn from retail media’s success.