The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
Hybrid agency models allow brands to gain the best of both worlds, with in-house marketing capabilities being supplemented by agency specialists. Taking a hybrid approach to agency contracts can be a win-win for both parties, leading to healthier, longer-lasting partnerships.
Here are four key reasons why brands should consider a hybrid agency model…
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