Using TikTok Ads to Reach Potential College Students
Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.
The Drum – Stop Making Ads, Start Creating Content
/ Thoughtspace - Marketing Publications, Marketing Strategy
June 30, 2023
Our industry has come a long way from the days of every banner flashing ‘Click Here’ or ‘You’ve Won a Free iPod’, but true creativity is still being shackled by the perception that ads meant to drive performance have to look and feel a certain way. In reality, everything a brand releases to the internet plays a role in how that brand is perceived, so why is there still such a disconnect between brands’ organic and paid content? Coegi’s Savannah Westbrock argues the real future of creative is not ads but content – performance-driven, consumer-centric, and driven by cross-discipline teams.
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