MediaPost – Why You’re Failing if You’re Not Testing Cookieless Solutions Now

The “cookieless future” has been much-discussed during the last few years, with plenty of opinions coming from marketers (like myself). However, the vast majority are not prepared to take action.

It can be easy to fall into the trap of feeling that there’s plenty of time, especially with the just-made announcement that Google’s new target date for blocking third-party cookies has been delayed until 2024.

Sure, there’s always the possibility Google could delay once again, but the reality is inevitable. There will be a day when cookie-based targeting and tracking will be gone. Inaction today will result in failure in the future.

Here are three key ways marketers can set themselves and their brands up for success with the upcoming changes…