Retail media networks are having a historic year, with projected ad spend growing by $10 million YoY from 2020 to present in the U.S. alone. Even with the delay of cookie deprecation, CPG brands are flocking to these partners to gain access to end-to-end solutions including robust customer data sets, category and competitive insights, and sales attribution. It’s very appealing, especially for CPG marketers who do not have large customer databases.
Here’s how to use retail media in the marketing mix at each stage of your CPG brand’s growth…
Related Thoughts
The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
The Drum – What We Can Learn from Movie Marketing
The Drum – What I learned… as a professional poker player, with Coegi’s Ryan Green
Hear how Coegi’s Ryan Green uses strategies and techniques from his poker background to be a better marketer.
