There are very few institutions in American life (besides maybe Taylor Swift) that are truly ubiquitous today — not sports, higher education, the Supreme Court, or even beer. Mass appeal is still possible, but there are strong headwinds to this approach.
In this article from MediaPost, Coegi’s SVP of Marketing and Innovation, Ryan Green, discusses why brands should ditch the mass messaging and turn their focus on niche audiences in today’s landscape.
Related Thoughts
Using TikTok Ads to Reach Potential College Students
Use TikTok ads to improve social media marketing results. See how Coegi used TikTok to reach college students for an education client.
Using Non-Media Data for Agile Tourism Marketing
Coegi created a proprietary tool for tourism marketing that responded in real-time to both the pandemic and consumer interest in travel.
Using Multicultural Influencers to Drive Vaccine Consideration for Moderna
Coegi leveraged influencer marketing to help a pharmaceutical tech company drive preference for their vaccine with multi-cultural consumers.
Using Facebook Lead Ads to Drive a Sales Pipeline
Learn how Coegi, a digital marketing agency, used Facebook lead ads to create a sales pipeline for a niche motorbike rider audience.
