The Drum – Debunking Influencer Marketing Myths

/ Thoughtspace - Marketing Publications

August 1, 2022 Natalie Carson

Influencer marketing – a nice-to-have tactic to boost brand recognition and favorability, but not impact your bottom line. Right?

Wrong.

Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi, questions whether it has passed its sell-by date.

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