AdExchanger – Are Your Metrics Creating Confirmation Bias?

/ Thoughtspace - Marketing Publications

September 29, 2022 Elise Stieferman

A marketing campaign is nothing without a strong measurement strategy. Each channel and tactic you are investing in needs to be held accountable to business results. Confirmation bias creeps in when you consider a KPI that is easily manipulated but isn’t a true reflection of business results.

Here are three ways confirmation bias may be hurting your campaigns…

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