A marketing campaign is nothing without a strong measurement strategy. Each channel and tactic you are investing in needs to be held accountable to business results. Confirmation bias creeps in when you consider a KPI that is easily manipulated but isn’t a true reflection of business results.
Here are three ways confirmation bias may be hurting your campaigns…
Related Thoughts
The Drum – Your Data Strategy Can be a Community-Building Strategy
Learn how to use consumer data the right way by creating meaningful experiences that build relationships between individuals and the brand.
The Drum – Why AI is Critical for Marketing Success
Take a look behind the curtain to understand the reasoning behind the rapid growth and adoption of AI for marketing.
The Drum – What We Can Learn from Movie Marketing
The Drum – What I learned… as a professional poker player, with Coegi’s Ryan Green
Hear how Coegi’s Ryan Green uses strategies and techniques from his poker background to be a better marketer.
