The Drum – 2023: Marketing’s Year of… ?

2023 will be the year of content.

Great marketing content will become more important than individual ads or campaigns. One could argue that it’s the year of data privacy as audience targeting rapidly diminishes amid tightening regulations. But the response to those limitations is not to find data workarounds or audience-targeting solutions. The key to success will be bringing content and paid media under the same strategic umbrella to keep your brand from drowning under the weight of the shifting privacy landscape.