Digital Guide to Healthcare and Pharmaceutical Marketing
/ Thoughtspace - Advanced Measurement, General, Programmatic, Social, Strategy, Targeting, Whitepapers and Webinars
January 18, 2022Coegi
Healthcare and pharmaceutical marketing is a complex landscape. A long-standing emphasis on in-person rep sales and difficult to navigate privacy laws have made the industry slower to adopt new marketing technologies and trends relative to other industries.
Coegi created this guide to help healthcare and pharma marketers feel empowered to break the mold of antiquated marketing practices.
Creating A Clear Digital Roadmap For Your Healthcare and Pharmaceutical Marketing Strategy
This playbook aims to debunk the uncertainty surrounding health and pharma marketing. We outline best practices and provide a clear roadmap for your healthcare brand to create best-in-class marketing strategies.
What You’ll Learn:
How to leverage key trends affecting the industry
Targeting methods for reaching patients and HCPs
Most effective channels and strategic tactics for health advertising
How to set KPIs, measure campaign results, and impact your bottom line
What steps to take to ensure compliant advertising
Best practices to improve healthcare marketing strategies
Why Digital Marketing Is Critical For Healthcare Advertisers
The healthcare industry as a whole is pivoting towards data-driven strategies. Events, provider education, and patient treatment itself have now shifted from in-person to blended online channels. Omni-channel advertising strategies work in tandem with consumer preferences moving towards digital treatment options such as tele-health to supplement more traditional healthcare.
Ready To Level Up Your Healthcare And Pharmaceutical Marketing?