Digital Guide to Healthcare and Pharmaceutical Marketing

/ Thoughtspace - Advanced Measurement, General, Programmatic, Social, Strategy, Targeting, Whitepapers and Webinars

Healthcare and pharmaceutical marketing is a complex landscape. A long-standing emphasis on in-person rep sales and difficult to navigate privacy laws have made the industry slower to adopt new marketing technologies and trends relative to other industries.

Coegi created this guide to help healthcare and pharma marketers feel empowered to break the mold of antiquated marketing practices.

Creating a clear roadmap for your healthcare digital marketing strategy

This playbook aims to debunk the uncertainty surrounding health and pharma marketing. We outline best practices and provide a clear roadmap for your healthcare brand to create best-in-class marketing strategies. 

What you’ll learn: 

  • How to leverage key trends affecting the industry
  • Targeting methods for reaching patients and HCPs
  • Most effective channels and strategic tactics for health advertising
  • How to set KPIs, measure campaign results, and impact your bottom line 
  • What steps to take to ensure compliant advertising
  • Best practices to improve healthcare marketing strategies

Why digital marketing is critical for healthcare advertisers

The healthcare industry as a whole is pivoting towards data-driven strategies. Events, provider education, and patient treatment itself have shifted from in-person to blended online channels. Omni-channel advertising strategies work in tandem with consumer preferences moving towards digital treatment options such as tele-health to supplement more traditional healthcare. 

Ready to level up your healthcare advertising?

Download the Digital Guide to Healthcare and Pharmaceutical Marketing now. If you have any questions along the way, don’t hesitate to contact us to set up a discovery call.

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