Driving Action from Niche B2B Audiences

/ Case Study - Social

/ The Brief

Driving Action from Niche B2B Audiences

Coegi helped to drive leads from a niche B2B audience by pairing LinkedIn’s on-platform lead generation with the clients onboarded 1st party data. The results exceeded client expectations and established foundational data for future campaigns.  

/ Highlights

292 New Leads
$36.55 Cost Per Lead
0.41% Click Through Rate

/ Challenge

The Problem

Our client came to Coegi with a challenge: they needed to drive leads from a niche B2B audience – but they meant niche niche. They were only interested in reaching European film, gaming, and television licensing professionals who were in-market to connect with American content owners. They hosted a magazine and website portal where global licensing professionals could make connections and discover new opportunities. The client came to us hoping we could provide a solution to drive this audience to their website, where they would be prompted to share their email address to access the magazine and the global connection portal. 

/ Solution

What we did

Coegi recognized that the nature of the request necessitated using an audience-first approach to inform our channel strategy. LinkedIn proved to be the channel with the widest reach of second-party data; this and LinkedIn’s on-platform Lead Generation creatives would allow us to confidently reach our audience and encourage them to share their contact information without needing to visit the site. Historically, the fewer steps to conversion asked of your audience, the higher the ROI. Pairing LinkedIn’s data, lead generation objective and creative, and the client’s onboarded 1st party data allowed us to exceed the client’s goal of 150 new email contacts. 

Our client offered two products: an industry magazine and a website portal. The media objective was to drive 150 new email contacts over three months. Prioritizing budget on LinkedIn allowed Coegi to craft a strategy that balanced the need for some awareness while focusing on the lead goal. 

Further Reading:

Related Projects

/ Contact

Tell us about your project
Are you interested in gaining the latest marketing insights through Coegi’s newsletter, The Loop?
This field is for validation purposes and should be left unchanged.

contact form image