This will be the Showcase Title

/ Featured In

Born into the digital era, Gen Z is the first generation to be fully immersed in a world of smartphones, social media, and constant internet access. Because of this, they have higher expectations when it comes to digital marketing and advertising interactions. This cohort makes up 27% of the U.S. population, and will soon become the largest group of consumers with significant buying power (Insider Intelligence).

Brands marketing to Gen Z should prioritize meeting their media preferences, directly communicating to them without abandoning key channels for existing customers. In this article, we will discuss the values of Gen Z and how to best align your marketing strategy with those values.

/ Contact

Tell us about your project
Are you interested in gaining the latest marketing insights through Coegi’s newsletter, The Loop?
This field is for validation purposes and should be left unchanged.

contact form image