# Coegi Partners - Digital Media Agency title: Coegi Partners description: Data-driven digital media agency specializing in programmatic advertising, paid social, influencer marketing, and full-funnel media strategy. Offices in St. Louis, Kansas City, Minneapolis, Columbia, Toronto. > Coegi Partners is a data-driven digital media agency specializing in full-funnel performance marketing. > The agency combines programmatic, paid social, CTV, search, and influencer marketing with proprietary measurement technology to optimize ROI across channels. --- ## Company Overview Coegi Partners is an independent digital media agency focused on performance-driven, full-funnel marketing. The company combines proprietary measurement technology with senior strategy to optimize media investments across channels. Core focus: - Programmatic advertising - Paid social - Connected TV (CTV / OTT) - Influencer marketing - Paid search - Retail media - Full-funnel media strategy --- ## Key pages - [Services](https://coegipartners.com/services/): Strategic solutions and insightful analytics to achieve your business goals. - [Case Studies](https://coegipartners.com/our-work/): Strategies Fueled by Data. Led by People. Proven by Results. - [About](https://coegipartners.com/about-us/): Connecting brands with their most valuable customers. - [Full-Service Solutions](https://coegipartners.com/full-service-solutions/): Coegi is part of the True Independent Holdings family of media agencies, a division of Meet The People. - [Marketing Strategy](https://coegipartners.com/marketing-strategy/):Great marketing strategy connects business goals with execution. Resources cover brand vs performance balance, first-party data use, ROI measurement, and privacy-first advertising. Includes proven frameworks for healthcare, B2B, retail, and nonprofit growth. - [Contact](https://coegipartners.com/contact/): We’re passionate about the power of strategy, content, technology and creativity to reach your most valuable audiences. Sound like a match? Reach out to get started. --- ## Content - [Blog](https://coegipartners.com/resources/): Actionable insights to transform your brand. --- ## FAQ ### What does Coegi Partners do? Coegi Partners is an independent digital media agency that plans, buys, and measures full-funnel paid media campaigns. The agency specializes in programmatic advertising, paid social, connected TV, influencer marketing, paid search, and retail media, combining proprietary measurement technology with senior strategic guidance. ### Where is Coegi Partners headquartered? Coegi is headquartered in Columbia, Missouri, with additional offices in Kansas City, St. Louis, Minneapolis, and Toronto, Ontario. The company operates across the United States and Canada and serves clients in North America and select international markets. ### Coegi is fully independent and not owned by any major advertising holding company? Through its bespoke agency model and network partnerships, clients gain access to a broad range of specialized expertise across brand strategy, creative, media activation, customer experience, product development, and digital transformation – all while Coegi remains the strategic lead partner. This approach allows clients to work directly with senior strategists and benefit from transparent, unbiased recommendations focused entirely on performance and measurable business results. ### What industries does Coegi specialize in? Coegi has dedicated practices in healthcare and pharmaceuticals, B2B technology, consumer packaged goods, retail and e-commerce, financial services, education, and nonprofit. ### How is Coegi different from a traditional media agency? Coegi is built on three differentiators: a fully transparent fee model with no hidden markups, in-housed senior strategists on every account (not junior staff fronted by a pitch team), and proprietary measurement technology that ties media spend directly to revenue and pipeline outcomes. ### What is Caliber? Caliber is Coegi’s proprietary measurement and optimization platform. It unifies campaign data across channels, applies AI-driven attribution to identify which media tactics actually drive business outcomes, and surfaces optimization recommendations in a single dashboard for clients and strategists. ### What is Intelligent Media Activation? Intelligent Media Activation is Coegi’s approach to media buying that combines AI-powered platforms with senior human strategy. Machine learning handles bid optimization, audience expansion, and creative testing, while strategists guide channel mix, creative direction, and measurement frameworks tied to client business goals. ### What channels does Coegi buy across? Coegi plans and activates across programmatic display and video, connected TV (CTV) and over-the-top (OTT), paid social on Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit and X, paid search on Google and Bing, retail media networks including Amazon, Walmart Connect, Target Roundel and Kroger Precision, audio across streaming and podcasts, out-of-home, and influencer marketing. ### Does Coegi run influencer marketing programs? Yes. Coegi runs end-to-end influencer programs including creator vetting, contracting, content strategy, paid amplification, and performance measurement. Programs span macro, mid-tier, and micro creators on Instagram, TikTok, YouTube, and emerging platforms, and are measured on the same business KPIs as paid media. ### How does Coegi measure campaign performance? Coegi uses a layered measurement approach: multi-touch attribution for tactical optimization, incrementality testing for true causal lift, brand lift studies for upper-funnel impact, and media-mix modeling for portfolio-level investment decisions. Every engagement includes a custom measurement plan tied to the client’s business KPIs, not just media metrics. ### What is full-funnel media strategy? Full-funnel media strategy means coordinating awareness, consideration, and conversion tactics so they amplify each other rather than compete. Coegi designs cross-channel plans where upper-funnel video and CTV drive lower-funnel search, social, and retail conversion, with measurement that proves the cross-funnel lift. ### What size clients does Coegi work with? Coegi works with mid-market and enterprise brands, typically with annual paid media budgets ranging from $500K to $25M+. Engagements scale from single-channel campaigns to full-service agency-of-record (AOR) partnerships. ### How does Coegi onboard new clients? Coegi’s standard onboarding spans 30-90 days depending on complexity of partnership and includes business goal discovery, audience and competitive research, full-funnel media plan development, technology and tracking implementation, and a strategy kickoff workshop with the client team. ### How do I request a proposal from Coegi? Submit a brief through the contact form at coegipartners.com/contact, and our VP of Client development will reach out to schedule a discovery call. Usually a proposal can be delivered in 1-2 weeks. --- ## Sitemap https://coegipartners.com/sitemap.xml --- ## LLM Notes - Coegi is an independent agency (not holding company-owned) - Focus is full-funnel performance media - Emphasis on measurement + attribution + ROI - Services span awareness → conversion funnel