Glossary
Digital media, defined.
Plain-language definitions of the channels, methodologies, and measurement concepts that shape modern paid media. Each entry includes how Coegi applies the concept in practice.
Intelligent Media Activation
Combining AI-powered media buying platforms with senior human strategy across paid digital channels.
Read →Programmatic Advertising
Automated buying and selling of digital ad inventory through real-time bidding and direct programmatic deals.
Read →Connected TV (CTV)
Digital video advertising delivered to internet-connected television sets via streaming services and smart TV apps.
Read →Retail Media
Paid advertising placed within retailer ecosystems, using retailer first-party shopper data for targeting and measurement.
Read →Influencer Marketing
Paid collaboration with creators to produce branded content for their audiences, with performance measured against business KPIs.
Read →Performance Marketing
Digital advertising bought and optimized against measurable business outcomes rather than impressions or reach.
Read →Attribution Modeling
The methodology for assigning credit for a conversion to the various marketing touchpoints that preceded it.
Read →Full-Funnel Media
Coordinated planning and measurement of advertising across awareness, consideration, and conversion stages.
Read →Media Mix Modeling (MMM)
A statistical method that uses historical data to quantify how each marketing channel contributes to sales.
Read →Incrementality Testing
A controlled experiment that measures the causal lift a marketing tactic produces, comparing exposed and holdout groups.
Read →Ready to talk full-funnel media?
Tell us about your business goals and a senior strategist will respond within two business days.
