Leveraging Digital Solutions to Drive Qualified Leads

/ Case Study - Programmatic, Social

/ The Brief

Leveraging Digital Solutions to Drive Qualified Leads

A regional fractional aviation client tapped Coegi to help develop a strategy to increase their share of voice and drive qualified leads from a niche audience.

/ Highlights

69% Decrease in Cost Per Lead (Month Over Month)

/ Challenge

Reaching affluent individuals in a digital ecosystem to drive qualified leads is not as easy as one might think. There are many considerations to take into account, such as how and where they spend their time online. For a regional fractional aviation client, it was imperative to start with a solid strategy in the hopes of driving qualified leads and increasing their share of voice in a competitive marketplace. Coegi was brought in to help strategize how to target and message these individuals.

/ Solution

Leveraging internal research tools to gain a better understanding of our core consumer, Coegi was able to discern that these individuals spend less time than the average consumer on the internet, unless it is job related. The key is being strategic with how we reached them. The time they did spend online was focused on reading and networking. 

88% of wealthy people spend at least 30 minutes each day consuming self improvement and motivation materials and three quarters of individuals take an active focus to networking. By increasing their knowledge, they are able to see more opportunities. 

To focus on conquesting, a multi-pronged geo strategy was also introduced to capture visitors that had been or were currently at executive airports.

Focusing on premium publishers and networking platforms was going to be the key to success, along with leveraging customized data solutions to tap into competitor conquesting.

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/ Contact

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