Creating Digital Solutions to Drive CPG ROAS

/ Case Study - PPC

/ The Brief

Creating Digital Solutions to Drive CPG ROAS

2020 was the year for rapid escalation of all things e-commerce and delivery. Coegi was hired by several food and beverage brands to increase the volume of digital grocery sales. 

/ Highlights

2-7x Return on Ad Spend

/ Challenge

The Problem

2020 was the year for rapid escalation of all things e-commerce and delivery. In particular, online grocery shopping grew 53%, with an expected continuation of growth from both increased frequency and growth in cart value.  While adoption has been primarily from females and from adults 18-34, there is steady growth across all age groups. As a result, brands are taking notice. 

Coegi was hired by several food and beverage brands to increase the volume of digital grocery sales. Each of these brands did have some DTC e-commerce. But, they understood with their historical sales being primarily driven by in-store retail they needed to remain agile to keep up with the demand for a more convenient option.

/ Solution

What we did

Instacart provides delivery opportunities for more than 300 retailers. While the majority of the sales take place in the grocery space, they are beginning to take on other retail partners geared towards industries such as beauty/cosmetics, technology, and other CPG products.

Coegi recognized the massive opportunity that having a greater presence on the Instacart platform would provide. We developed a strategy to amplify the brands’ organic footprint. This was done through a blended branded and unbranded keyword strategy along with a bidding strategy to capitalize on top performing search terms. This allows the brand to gain new customers with first exposure to the brand, but also creates repeat purchase opportunities.

Additionally, the team continually analyzes performance to identify top performing UPCs and concentrating spend accordingly.

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