ACR technology utilizes audio, video, or watermark cues to recognize TV content, and is then marched to a source database for reference. ACR data captures key consumer behaviors associated with TV viewership, like what content is being streamed, time-shifting, and ad-skipping. Beyond that, it can also provide insights on cord-cutting and binge-watching.
Data is collected from connected devices through audio. In order to accomplish this, the app must be running and the user has to opt-in to data collections, which can cause the results to be limited and have gaps in data metrics.
Data is collected directly from the user’s connected TV through visual or video capture information. It can capture all content that passes through the TV and, unlike audio, only requires that the TV be on and the user to opt-in to data collection.
Data is collected using digital tags placed before distribution. Owners then can use the tags to track how their content is being used.